How it All Started
When Becca Brown was 17 years old, she, like so many other young women, was being photographed before her high school prom. Wearing heels for the first time in her life, she stood – or at least attempted to stand, in her parents’ front yard for the photo shoot. When the wobbling became a distraction, she and her friends decided to forgo the awkwardness and take the picture on the front steps of the house. It was at this moment that Becca thought to herself that there must be a better way for women to stand in the grass in heels.
Fast-forward about ten years, and Becca & Monica were sitting next to each other at Columbia Business School. When it came time to write a business plan in one of their classes, Becca shared her long guarded idea to create a product for high heels to protect them and prevent them from sinking into the grass. Monica, then in her mid-twenties was in the throws of wedding-fever. She was averaging ten to fifteen weddings a year and since at least half of them were taking place outside, she was very aware of the hazards that had befallen her shoes. The sensation of sinking into the grass – the feeling of helplessness as the heel ripped through the earth and became dirt encrusted was among her biggest annoyances.
Relating immediately to Becca’s frustration, the two friends set out to create a product that would finally put an end to this costly and distracting problem. And so was born the Solemates High Heeler®!
Their dream became a reality when they launched their website and began to sell the product in one color and one size. As demand grew, and customer feedback became more dynamic, Becca & Monica rolled out new colors and new sizes. They didn’t want anyone to have to ruin their shoes or lose their balance when in high heels.
Solemates are now available in twelve styles and are sold in over 2,000 retail locations around the world.
“We were tired of damaging our heels sinking into the grass and getting caught in the cracks. When we realized that there wasn’t a solution, we decided to create it ourselves. So was born the Solemates High Heeler®, the sole-ution to high heel hazards!”
Becca & Monica
Monica Ferguson Co-founder
Monica Ferguson graduated from Georgetown University in May of 2000 with a degree in Finance. She spent several years at Goldman Sachs working in various sales and trading roles in New York. Upon graduating from Columbia Business School in May of 2007, she returned to Goldman before resigning in 2008 to launch Solemates™.
Becca Brown Co-founder
Becca Brown graduated from Harvard College in June of 2000 with a degree in English. She spent six years at Goldman Sachs working in both the New York and London offices in various management and internal consulting roles. In May of 2007, she graduated from Columbia Business School and briefly returned to Goldman before resigning in 2008 to launch Solemates™.