How it All Started
When Becca Brown was 17 years old, she, like so many other young women, was being photographed before her high school prom. Wearing heels for the first time in her life, she stood – or at least attempted to stand, in her parents’ front yard for the photo shoot. When the wobbling became a distraction, she and her friends decided to forgo the awkwardness and take the picture on the front steps of the house. It was at this moment that Becca thought to herself that there must be a better way for women to stand in the grass in heels.
Fast-forward about ten years, and Becca & Monica were sitting next to each other at Columbia Business School. When it came time to write a business plan in one of their classes, Becca shared her long guarded idea to create a product for high heels to protect them and prevent them from sinking into the grass. Monica, too was in the throes of wedding-fever. She was averaging ten to fifteen weddings a year and since at least half of them were taking place outside, she was very aware of the hazards that had befallen her shoes. The sensation of sinking into the grass – the feeling of helplessness as the heel ripped through the earth and became dirt encrusted was among her biggest annoyances.
Relating immediately to Becca’s frustration, the two friends set out to create a product that would finally put an end to this costly and distracting problem. And so was born the brand.